After 15 years as a design leader within London's best agencies, shaping brands, campaigns and digital experiences for the world's largest companies, I've set out on my own – bringing that same experience to businesses of all sizes, from startups to established SMEs, through one-off projects or ongoing design support.
I'm Gavin, a freelance brand, graphic and digital designer based in London.
I work directly with businesses and marketing teams, providing flexible, senior design support across brand, digital and everyday marketing requirements — from campaigns and landing pages to presentations, ads, email and social.
Available for one-off projects or an ongoing design retainer.
LinkedIn · gavincolwill@gmail.com
Too much design work to keep outsourcing, but not enough for a full-time hire? Get flexible, senior design support when you need it.
Adidas, Alcon, Amazon, Diageo, Harley Davidson, Google, KFC, Mazda, New Balance, Paypal, P&O, Samsung, Suzuki, Starbucks, Unilever, Wacom.
Talent management agency on retainer. Ongoing retainer covering everything from planned monthly output to urgent client requests: social, email, decks, display ads, video, web and print.
Recruitment brand and website connecting construction professionals with employers. Identity and mark, art direction, full website design and build, plus templates for job listings and outbound material.
Peer-to-peer home selling platform. UX/UI, art direction and a fully functional live MVP where sellers could list a property with photos, video and copy in minutes.
WordPress build with a custom experience configurator and live preview for a made-to-order swimwear label, plus lookbook templates, launch campaign assets and email.
Brand, art direction and website for a B2B pricing and revenue management platform, plus display advertising.
Naming through to cups, bags, menu boards and shopfront for a speciality coffee brand, plus a two-page site with a subscription feature.
From brand and web design to decks, campaigns and everything in between. Drop me a line and let's talk about your project.
For teams with a regular flow of design work, a monthly retainer gives you reliable creative support without the need for a full-time hire.
Flat fee, pause or cancel any month. Requests worked through one at a time.
What's included:
Full website builds and other larger projects may not be included in the monthly retainer, but can be scoped and quoted separately.
After a simple onboarding, I get to know your brand, team and priorities. From there, requests are added as you need them and worked through one at a time – from campaigns, decks and social assets to print, merch and website updates.
A quick onboarding, then we're up and running. We'll start with a call to understand your business, brand and how your team works. Share any existing brand guidelines, assets and templates and I'll get everything set up ready to go. I'll create a dedicated Trello board for requests, priorities and progress, along with simple guidelines for submitting work.
Add a request. I'll take it from there. Jobs are worked through one at a time, in priority order. Related work — such as a set of social assets or campaign variations — can be grouped together as a single request. Need to change priorities? Just move something up the list.
Most requests are back within a few days. Typical day-to-day requests are usually turned around within 2–4 working days, often sooner. Larger or more involved requests may take longer, and I'll always agree timings upfront.
Some things need a little more room. Larger projects such as full website builds and apps, rebrands, or more complex digital products sit outside the monthly retainer and are scoped separately. Once they're live, ongoing design, content updates and maintenance can roll into your regular retainer, subject to the scope and platform of the original project.
Regular design support for Anon. From everyday requests to larger projects.
A retainer works amazingly well for us. I don't need a full-time design hire, as the work is often sporadic, and freelance support can be hard to find and overly expensive. Gavin knows the brand inside out, so design work rarely needs much iteration. Turnaround is super quick, and it means I get an enterprise-level designer whenever I need one, for the same cost as hiring a junior designer.
I needed a brand fast: logo, website and headline. Gavin delivered it all within 48 hours and I was live and ready for business.
Gavin gave us a brand and a fully functioning product that worked equally well on mobile and desktop, and we got the results we needed in a 4 week turnaround from idea to live tested product.
Having one person handle the whole identity meant everything stayed consistent, and made the whole process easy and stress free.
He got the tone spot on straight away, premium but approachable, and the turnaround was fast without ever feeling rushed.
OneManBrand — Gavin Colwill, freelance brand, graphic and digital designer, London. gavincolwill@gmail.com